ACTON Marketing Finds Automatically Opted Out Accounts Could Lead to 5% Debit Card, Account Attrition Nationwide
LINCOLN, NE–(Marketwire – 05/18/10) – Findings of a nationwide survey of U.S. Banking customers show there are more than just overdraft fees at risk due to the Regulation E Opt-In process to be completed this summer. The study found that 37% of the nation’s debit card users have overdrawn their accounts in the past year. A significant number of these overdraft program users habitually toss …