China’s textile industry base
First, the rapid social and economic development Puning
Puning City, Guangdong Province, is located in the southeast of the western edge of Chaoshan Plain, with a total area of 1620 square kilometers, with a total population of 2.001 million people, 1.835 million Chinese people living abroad. Puning is a light well-developed city, textiles and clothing, medicine and the comparative advantages of the two pillar industries particularly evident. Puning is Shuiguozhixiang, annual output of 159,000 tons, was the country named “hometown of Chinese Plum”, “Chinese Hometown of banana orange”, “China Youth Rugby township.” In the second session of the national economic base, the competitiveness of the county seat hundred counties (cities), ranked No. 38.
(A) well-developed light industry. Leading industries are textiles and clothing, medicine and Yi Xie, food and beverage, information storage, electronic equipment, plastic toys. In 2002 the city’s industrial output value of 26.87 billion yuan, accounting for 94.5% of industrial and agricultural output, Bi Zeng 12.0%; the three major industrial restructuring of 12.1:49.5:38.4; annual total fixed asset investment of 2.567 billion yuan, Bi Zeng 6.1 %; township enterprises 3499, 2002 and annual value of 26.74 billion yuan, and paid tax 350 million yuan; year’s actual use of foreign capital 95 million U.S. dollars, Bi Zeng 9.8%; new businesses 42, 35 replenishment business expansion, including investment or capital contribution by 50 million yuan of the 10 super, super 8 billion. The city has two listed companies, joint-stock company 4, 21 provincial-level private technology companies, seven provincial-level high-tech enterprises, the state high-tech enterprises 2; the Guangdong Famous Trademark 4, Jieyang City, well-known trademark of 22 . The city’s industrial park in size 18, which launched last year the city Science and Technology Industrial Park, one area has been cited enterprises run by 11, nearly 600 acres of land, plans to invest 680 million yuan, two-time control has begun to build an area of 11070 acres.
(B) the business and prosperity. Puning is a major trading port in Guangdong. The city has all kinds of markets 40, with a total area of 382.4 thousand square meters, mainly garments, textiles, medicines, tea, vegetables, fruits, food and other professional market. Accompanying annual cargo freight market 5.83 million tons. 1987 Quicksand apparel market is a nation of professional market and the country of civilization hundred fairs last year, turnover 4.4 billion. Puning Chinese medicinal herbs market is approved by the state the first batch of eight Chinese medicinal herbs nationwide fixed-point markets, last year turnover 1.4 billion. In 2002 the city’s total retail sales of 5.904 billion yuan of social consumer goods, markets turnover of 15.004 billion yuan and foreign trade export volume 118 million U.S. dollars. Clothing 5.6 billion.
(C) social civilization. Puning the national well-known hometown of culture, colleges, schools, vocational school supporting complete, the city’s total of 734 schools, teaching staff 18900 people, 407.2 thousand people in school-age children enrollment rate of 99%, primary graduation rate 95.8%. Municipal Science and Technology Association, a total of Society, the Association of Research 35, membership of nearly 3,000 people; the city’s professional and technical personnel in the post 15408 people. Has been granted by the State, “National Sports advanced counties (cities)”, “National Radio and Television advanced counties (cities)” and so on.
2, Puning textile industry started early, the foundation of prison, stamina enough
The textile industry in the Puning City has a long and deep history of the development of civil foundation. According to historical records, as early as the Ming and Qing era of the agricultural economy, Puning is the main cash crop producing areas, with the yellow linen, Ramie fabrics, linen textiles mainly known; the late Qing period, the quicksand Market (now city) appears cloth line , cloth Street, locals for weaving, dyeing and selling cloth for a living, and with the influx of people “had barbarians”, the business expanded into Hong Kong and Macao, Southeast Asia; the last century, the overseas Chinese will be the first generation of sewing machines back to the homeland, Puning appears set before cutting, cutting, sewing workshop in one’s hand. The middle of the last century, with the close trade relations with Hong Kong, quicksand, military ports, hongyang three towns into fabrics, clothing distribution center, so that Puning have “garment city” in the world. After the reform and opening up, Puning textile industry from the “three and one compensation” garment processing started. Promote the sudden emergence of urban and rural textile industry has become the city’s four branch
Industries in the first column. At present, the basic pattern and development of industry-wide trend showed the following characteristics:
(A) large and strong. According to statistics, in 2002 the city’s more than 1,400 textile and garment enterprises, employing 108,000 people, business assets worth 6.8 billion, accounting for the city’s industrial 41%, 71% and 52%. Last year’s total industrial output value 14.6 billion yuan, sales income of 14.3 billion, export delivery value of 738 million yuan and exports worth 94.4 million U.S. dollars, the total profit and tax of 1.01 billion, respectively, accounting for 50% of the city’s industrial, 52%, 78% , 80% and 53% respectively. The city have emerged a large number of capital-intensive, personnel-intensive, information-intensive and knowledge-intensive leading enterprises, product quality, technology development and other aspects of walking in the forefront of the domestic counterparts in the textile and garment industry has played an active role in leading the trend. Among them, a total investment of six hundred million enterprises, ultra 50 million yuan enterprises 12, 1000 million or over 29 enterprises;-scale enterprises with annual sales of 5 million yuan or above 62; annual export value of more than one million U.S. dollars ” three capital “enterprises 9, 500 million or more a business, 10 million U.S. dollars; More than one; annual industrial output value of enterprises above 5 million yuan. Co., Ltd. of Guangdong Rey is the rare clothing companies, has from the United States, Japan and Europe, and the introduction of highly automated production equipment, 1,000 pieces (sets), France, Hong Kong, Mainland group of design professionals, an annual output of suit, shirt capacity of 7.5 million sets (pieces); last year exported more than 4000 million U.S. dollars, has become a professional, modern and international-oriented garment manufacturing enterprise groups. In 2001, the national garment industry rankings hundred companies listed “Product Sales” Article 48 and the “total profits” Article 29. Hong Kong
Farida Investment Group Co., Ltd. was established in the Municipal Science and Technology Industrial Park will soon be completed and commissioned the “Puning Rita Textile Co., Ltd.,” covers an area of 152 acres, a total investment of 20 million U.S. dollars, will be the large-scale Guangdong textile, printing and dyeing, garment integrated enterprise.
(B) the chain supporting and complete. At present, the Puning supporting more perfect production of the textile industry, has formed a spinning, weaving, dyeing, accessories, accessories, design, production, sales interlocking chain. Front-end has a chemical fiber, polyester, spandex, nylon, milk, silk, cotton, linen, wool and other production categories; Sino-Swiss has all kinds of knitting, weaving, non-woven fabrics and other production categories; back-end has a fashion, casual wear, shirts, T Xu , jeans, underwear, pajamas, bra, children’s clothing, stockings, buttons, belts, shoes, hats, zippers, handbags, line with other production categories. The main products annual capacity: 40,000 tons chemical fiber, knitting fabric one million tons, 30,000 meters of woven fabric, printing and dyeing cloth 450 million meters, 1,000 tons of polypropylene ribbon and clothing 1.3 billion (of which 350 million shirts). Xiang Xu Puning Textile Co., Ltd. is a set of spinning, weaving, garment in one large-scale textile and garment enterprises, an annual output of 5,000 tons of all kinds of knitted fabric colors, clothing 10 million to fight, the highest value of more than 2 billion yuan, to become a high value-added output of industrial enterprises.
(C) industry concentration, have obvious advantages. Quicksand advantage of the urban agglomeration of the fashion production enterprises, Ikeo gather the streets of the shirt manufacturing enterprises, accounting for clustering of the Gansu town of printing and dyeing enterprises and spinning cloth, fabric materials industry, the military TOWN, concentration of the suit, underwear manufacturers. Industry cluster produces radiation effect, stimulating the city’s textile and apparel industry, the rapid rise, especially T-shirt production in the country stood out as a major domestic T-shirt production base. 2001 a 2002, the city successfully hosted the two Puning Festival and the International Textile and Apparel Trade Fair T-shirt, its a view also held a “Rey Cup” Guangdong second session of the Model Star Contest, the first “Rey Cup” T-shirt Design Competition, as well as Guangdong, Hong Kong, Taiwan, Mainland China, Taiwan to design teacher works of appreciation, to create a “Puning shirt,” the “economic card”, ushered in the upsurge of investors set up factories at home and abroad a number of brand-name shirt manufacturers competing to set up production in the Puning processing base, raising the level of dress culture, and further laid the Puning shirt dominant position in the domestic market, Puning shirt to be a truly major domestic production base.
(D) shopping and a strong lineup. At present, the city has more than 1,000 garments a registered trademark. Many textile and garment enterprises to employ well-known designers to design at home and abroad to carry out the image of planning to make the brand even more dazzling. “Rey”, “Qun-hao”, “Macedonian”, “ancient Bielen”; “Kay East Dayton”, “Ya Jue” and other trademarks are still more than 10 Italian, French registered. “Rey”, “Qun-hao” was named in Guangdong Province “famous trademark”; “Rey”, “Qun-hao” brand shirts, brand-name products in Guangdong Province was named; “Cross” is rated as the second session of the Guangzhou International Fashion Festival “Ten well-known clothing brand.” “Rey”, “Qun-hao”, “Ba Suodun” “Jingdong”, “Ya group”, “Macedonian”, “Cross”, “hair Younger,” “Ya Jue,” “King Air” so was named the first section of Puning shirt “Ten apparel brand”; “Sennton”, “rich fish”, “ancient. buren,” “Eli King”, “O’Malley”, “Kaidan Dayton” , “High Di Road”, “Chong Yu”, “Xian Dai Yi”, “name Rat” and was named the second shirt Puning International Festival “Top Ten clothing brand.” Puning Li Yuen Textile Co., Ltd. production of “Golden Sail,” “flowers,” brand fabrics due to the unique creative, good texture, bright color; well received by the world, especially Europe and North America customers. In addition to its own brand, the Puning City also introduced a number of international and domestic famous brands such as “Shengtaibaoluo”, “MISSK”, “Jeep” “Eli King,” “Playboy”, “Prince William”, “BMW family , “” Milton “and so on to integrate the comprehensive advantages of the brand, increase brand awareness Puning textile and apparel.
(E) equipment excellent; technologically advanced. In technical innovation, and the gathering at home and abroad the length of the apparel industry, the introduction of advanced technology and equipment, absorbing design technology, so that textile and garment production research and development and technological advances to obtain a new leap forward. At present, the more powerful Puning garment and textile companies, already has the international advanced three-dimensional automated design, layout, cutting CAD systems, there are France, Italy, Japan and other high-grade T-shirt, suit production line, setting machine, as well as air spinning, color Automatic printing and dyeing and other production equipment. In the allocation of human resources, many companies employ highly paid professionals, by providing preferential comfortable working and living environment, attracting a large number of high-quality design throughout the country and abroad, technology, management talent, effectively pulling the industry’s technology level . One sign is the enterprise imported computer weaving, multicolor printing and dyeing and other advanced equipment, auto-increased significantly. According to statistics,
The end of 2002 the introduction of advanced equipment, more than 11 billion yuan; The second sign is linked to companies competing with the professional institutions, absorb scientific research, relying on science and technology brand, innovation management and development; The third sign is the company attaches great importance to the introduction of high level design talents and management personnel; the fourth sign of the rate of increased output of new products, product innovation and capacity enhancement. One of the highlights are: The new technology has been fully involved in fabric, shirt production; brand name T-shirt exports. Many textile and garment enterprises also focus on information technology through “Puning Information Port” and its Web site to establish contact and communication with the outside world to conduct online transactions. Co., Ltd. Guangdong Rey mystery lies with the success of the “brain trust” to develop themselves. Executives are mostly hired from the professionals at home and abroad, the main design of the main production departments to employ well-known French fashion designer Delankeluo President, as well as Italy and Hong Kong in charge of the work of craftsmen, the product across the country among major cities, as well as Southeast Asia, Europe and the United States and other countries and regions. Guangdong Ying Dan Garments Co., Ltd. has a strong professional production of strength and a shirt with the R & D, design professional team, the introduction of Japan, Germany advanced equipment, more than 20,000 square meters standard factory, eight villages specialized in the production line, and comprehensively promote ISO9001 international quality certification.
(6) network sound and fully functional. Puning is not only the textile and garment production base, but also a large platform of modern logistics, with a huge market system, established a network of criss-crossing of the purchase and sale, a collection of the industrial Expo, the product of trade, industry information, production and matching, storage and distribution, the six functions of cultural tourism , resulting in a strong radiation effect. The city has more than 20 transport companies and tens of thousands of marketing teams, as well as access to the provinces, municipalities, autonomous regions and municipalities, more than 100 transportation routes, and created a quick and broad proliferation of channels textile and apparel products. Quicksand quicksand apparel textile market and the professional markets, brought together officials from Guangxi, Shanghai, Sichuan, Fujian, Hunan, Hebei and other places more than 1,000 garment enterprises in the total domestic and foreign well-known distribution, distributor, Britain, France, Thailand and other 10 countries and regions, set up sales points in the Puning. One; quicksand clothing specialized market operators such as 3500 varieties of clothing, the annual country fair turnover of 4.43 billion yuan. Brand enterprises are still a number of franchises, chain model of monopoly in the country among major cities in the establishment of a huge marketing, information networks and logistics systems. According to incomplete statistics, the industry across the country set up chain stores near 4800. Clothing specialized market boom, both to expand domestic demand, but also to stimulate the rapid growth in textile and clothing exports.
3, Puning textile industry have a good environment for the development
(A) accelerate the development climate has brought a broad space for development. First, the party’s Shi Liutai that “building a moderately prosperous society,” the grand objective of improving people’s living standard is bound to put forward higher requirements for clothing and other consumer goods, which opened for the textile industry Puning broad space for development. Puning municipal government development as top priority; in order to enhance regional economic competitiveness as the core, and vigorously promote the industrialization, urbanization, informatization and industrialization, the implementation of industry-li City, investment-led, science, education Strong City, to expand employment and Five strategies for sustainable development, the development of private, small and medium, productive, light industrial enterprises as the main direction of efforts to promote economic development into the fast lane. Second, Guangdong to build “economic strong province,” we must implement a regional coordinated development strategy, enhance the East and West wings of the region’s economic strength and development potential, which for the development of special economic Puning provide external thrust. Puning is located in Guangdong, is a famous hometown of overseas Chinese, it is important commercial port, light industry base with a textile and garment industry as the leading industrial economies prestigious, especially in the village agricultural production stood out as a shirt, Guangdong Province, an important production base and the country has become a dazzling ” economic business card ”
Is bound to attract further Puning Industry aggregation. Third, China’s accession to WTO, textile and garment industry to become the most advantage of the international market, the most potential industry competition arising therefrom, as the textile and garment industry, Puning strengths, by virtue of high-quality, low-cost, low-cost comparative advantage in the fierce domestic and international market competition becoming increasingly apparent. This Puning faster development of the textile industry provided new opportunities, injecting new vitality.
(B) infrastructure optimization produced a strong combined effect. Puning increasingly improved infrastructure, transport networks Stone. Bada, the city highway mileage 1112 / km, Pratt & Whitney highway, 324 national highway, provincial highway S236 Line, Jie (Shenyang) God (spring) line, long (Brazzaville) pool (end) line intersection in urban areas; P Hui highway through Guangzhou, Shenzhen, Dongguan, Shantou, cement roads extended to various villages and towns; car all villages. Active in the transportation market, is well-known automotive cargo hub eastern Guangdong. Adequate power supply, power grids, coverage 100%. Urban built water 3, with a total water capacity of 29.5 tons, Nissan, tap water
More than security of supply. The total capacity of 309,000 telephone, mobile phones, 190,000, opening the data communications, Internet, ADSL broadband networks, and other new business. Urban roads, sewage, greening and other public facilities, fully furnished. Vigorously set up all kinds of industrial parks, and earnestly strengthen the Municipal Science and Technology Industrial Park, Zone II, as well as accounting for Long, middle River, South Drive, C-Cube, hongyang industrial areas such as demonstration, planning and construction, and use of land supply, and price concessions a variety of policy instruments to promote business and capital to the park gathering.
(C) “industry set up city” strategy to lay the economic foundation of well-off. Since 2000, Puning unswervingly implementing the “industry set up city”, “credit to build city” development strategy, and to textile and garment industry and pharmaceutical industry as the focus of the city’s industrial development and promote policies, institutions, technology, service, brand ” 5 Innovation “, unveiled a” Communist Puning City, Puning People’s Government on the decision to speed up industrial development “,” support and encourage industrial development in Puning Interim Provisions “,” Puning, the introduction of foreign investment projects, incentives for productive Provisional Measures “, “Puning corporate brand on the support of the decision” a series of policy measures. Such as by the state, provincial and identified as high-tech enterprises and high-tech production projects, from the date of production enterprises, two-year exemption from a variety of administrative fees and obtain tax concessions; right glorious taxpayer for awards and the “Green Card Law “; right at the China Central Television, Guangdong Television advertising companies advertising costs to give subsidies. Established a Municipal Administrative Service Center will have a direct business-oriented, with the functions of administrative examination and approval department audit together; a clear time limit for handling the implementation of “one window” charges, “one-stop” management, “one-stop” services for investors and the masses to provide quality and efficient service. Focus on promoting “a group of eight” project, that is, to determine support for a number of key import and export enterprises and the “three capital” enterprises, helping a number of enterprises reporting import and export rights, the introduction of a number of key “three capital” enterprises, to help a number of enterprises through the ISO quality system and environmental protection system certification, to promote the completion of a number of enterprises joint-stock reform, promoting a number of enterprises to upgrade, to declare a group of countries known for the famous Guangdong Province, Jieyang well-known trademark, identification number of the general taxpayers. To encourage and guide enterprises to “create brand-name”, “buy brand-name”, “by the brand name”, focused on building the development of new mechanisms; enhance the competitiveness of the environment, industrial competitiveness and product competitiveness, so that the city’s textile and garment industry scale and grade, enterprise push brand, brand-name form a consensus and trends. “Industry set up city” implementation of the strategy, in order to accelerate economic development Puning laid a solid foundation.
(D) of section two shirt accumulated micro-economic power. Two years 2001,2002 Puning success of the International Festival T-shirt, showing a good effect. First, ushered in the rapid growth of textile and clothing exports. The past two years, all the city’s textile and garment exports accounted for about 8 into the total export volume; two textile and garment industry have attracted investment boom. T-shirt section so that domestic and foreign investors see the Puning broad prospects for apparel textile industry, coupled with the economic development Puning “soft” or “hard” environment optimization of continuous improvement, so that factories Puning become a hot spot for Southeast Asian countries and Hong Kong, Macao and Taiwan textile and apparel industry have vied for the city and expand space for development. Expansion of local private enterprises have capital increase; 3 is for textile and garment industry to bring unlimited business opportunities. Day two shirts turnover of 15 billion yuan, a lot of corporate consolidation expanded trade and cooperation with domestic and foreign clients, such as Guangdong, Rey Co., Ltd. and the United States Yade Shi, Cai-Feng Industrial Co., Ltd. Hong Kong, Hui Jun Garment Co., Ltd. and Rita Hong Kong Group Limited, Jingdong Industrial Co., Ltd. and the Nigerian Fashion Regal Fort Fan Hui Co., Ltd., Stone clothing company Maxell line with the Malaysian company, etc.; 4 is to promote the Puning from “Garment City” to “Fashion City” leaps and bounds. Two T-shirt section so Puning textile and garment industry has become the new domestic and foreign investment in the apparel industry perspective, the domestic consumer market, a new bright spot, the media chasing the new hot spot; fifth, boosting the Puning all walks of life to flourish. Two T-shirt Festival and the textile and apparel trade fair brings a strong flow of information, people, materials and radiation effects, not only pulling the packaging, design, operation and other related industries, but also pulling the communications, transport, culture, dining, hotels the development of such industries has played a push a number of brands, creating a number of famous product, Hing a number of enterprises, rich sound effects of the economic side.
(E) internal and external coordination with the formation of a new mechanism for development. Puning City Economic and Trade Bureau, as the city’s economic and trade departments, and actively change their functions and strengthen the textile and garment industry guidance, guidance and services, promoting enterprise restructuring, upgrading, and hosted two international shirts Puning Festival and a series of activities in trade talks , a strong impetus to the city’s textile and apparel industries. Puning Clothing Textile Association, and actively serve as a bridge, a link with the government policy formulation and implementation of related industries, organize enterprises to participate in large-scale economic and trade activities at home and abroad, to strengthen the link between the industry and communication, the use of journal for the member companies to provide the latest information; organize a variety of technical professional training and strategy seminar, hosted the 2003 Guangdong International Fashion Week (Puning) T-shirt fashion trends conference, and helped win the overall brand clothing Puning further laid the Puning shirt as a major domestic production base status. Puning vocational school is a training ground for fashion design, has opened three garment classes, each conveying a large number of technical personnel for enterprises this year, costume design has also set up training centers, greatly enhanced the level of the city’s fashion design. Ba Suodun Garments Co., Ltd. and other enterprises with the Guangzhou Academy of Fine Arts, Guangzhou University College of Textiles and Apparel and other institutions linked to absorption of research results; relying on technological innovation and accelerate development, showing a good momentum of development.
(6) Clothing Exchange has accumulated a rich cultural atmosphere. Puning held two consecutive T-shirt Festival and the International Textile and Apparel Trade Fair, in 2003, Guangdong International Fashion Week (spring) and held on a T-shirt fashion trends released, brings together not only the effect, but also has accumulated a rich cultural atmosphere. “Rey Cup” second session of the Guangdong Model Star contest attracted more than 120 companies from all professional models, amateur athletes, through the interpretation of clothing culture model contest received good results. “Rey Cup” the first national T-shirt Design Competition has attracted Beijing, Shanghai, Liaoning and other 23 provinces, about 300 players with the active participation and explore a large number of talented fashion designer, raised the level of clothing design, highlighting the ‘T-shirt Fashion look Puning “this theme.” Rey “,” Qun-hao “,” Ba Suodui “,” Jingdong “,” Cross “,”’ O’Malley “,” Xian Dai Yi “and other brands Session Demo After careful design, layout and planning; interpretation of the novel, the classic styles of different shirts, clothing, energy equipment, business wear, casual wear, children’s clothing, underwear style, displaying the strength and level of Puning clothing, so that the audience has been dress culture nurtured to enhance the “general cargo” brand awareness. “Ten clothing brand,” named for the Puning bone in the textile and garment enterprises and the market set the image of famous quality products and expand affected. Guangdong, Hong Kong and Taiwan fashion design teacher enjoy the creative works of renowned designer yellow millet sprays for Guangdong, Hong Kong renowned fashion designer Mr William Tang Tat-chi and Taiwan competing against fashion designer Zhuangyi ideas, expertise and conduct awareness, culture, aesthetics collision exchange, to achieve designer between the designers and the audience, designers and businesses a “zero distance” contact, and promoted the integration Puning clothing and the international trend, played leading role in the trend. Be held in Guangzhou Garden Hotel (Puning)
T-shirt fashion trends released, not only demonstrates the characteristics of taste Puning shirt and overall superiority, but also to give the audience a dress culture has been influenced to show T-shirt brand, leading T-shirt fashion, establish the purpose of Puning image.
About the Author
I am an expert from China Quality Digital, usually analyzes all kind of industries situation, such as cooking timer and thermometer , silicone baking cup.